What is SEO & Why It Matters
Understand the fundamentals of Search Engine Optimization and its importance in digital marketing
45 min•By Priygop Team•Last updated: Feb 2026
Introduction to SEO
Search Engine Optimization (SEO) is the practice of optimizing websites to improve their visibility and ranking in search engine results pages (SERPs). It involves various techniques and strategies to make your website more attractive to search engines like Google, Bing, and Yahoo.
Why SEO Matters in 2025
- 93% of online experiences begin with a search engine
- 75% of users never scroll past the first page of search results
- SEO drives 1000% more traffic than social media
- Local searches lead to purchases 50% of the time
- Mobile searches have increased by 500% in the last 2 years
- Voice search is growing rapidly with 50% of adults using it daily
SEO vs Other Marketing Channels
Example
// SEO vs PPC vs Social Media
SEO Benefits:
- Long-term sustainable traffic
- Higher credibility and trust
- Cost-effective over time
- Works 24/7 without ongoing costs
- Builds brand authority
PPC Benefits:
- Immediate results
- Precise targeting
- Full control over ad copy
- Quick testing capabilities
Social Media Benefits:
- Direct engagement
- Brand awareness
- Community building
- Real-time interactionTypes of SEO
- On-Page SEO: Optimizing individual pages (title tags, content, images)
- Off-Page SEO: External factors (backlinks, social signals, citations)
- Technical SEO: Website infrastructure (speed, mobile-friendliness, crawlability)
- Local SEO: Optimizing for local search results
- E-commerce SEO: Specialized optimization for online stores
- Voice SEO: Optimizing for voice search queries