Keyword Research Tools
Learn about the essential tools for keyword research and how to use them effectively
60 min•By Priygop Team•Last updated: Feb 2026
Popular Keyword Research Tools
There are many tools available for keyword research, each with its own strengths and features. Understanding which tool to use for different purposes is crucial for effective keyword research.
Free vs Paid Tools
- Google Keyword Planner: Free, basic data, good for beginners
- Google Trends: Free, shows search trends over time
- Ubersuggest: Freemium, good for small businesses
- SEMrush: comprehensive, expensive, great for competitors
- Ahrefs: Best for backlinks, good keyword data
- Moz: Good for local SEO and domain authority
Using Google Keyword Planner
Example
Step 1: Access Google Keyword Planner
- Go to ads.google.com
- Sign in with your Google account
- Navigate to Tools & Settings > Keyword Planner
Step 2: Discover New Keywords
- Enter your seed keywords
- Select your target location
- Choose your language
- Review keyword ideas and search volume
Step 3: Analyze Competition
- Check competition levels
- Review historical data
- Identify seasonal trends
- Export data for analysis