SEO (Search Engine Optimization) Course

Build a solid foundation in SEO concepts, strategies, and planning for digital success.

• ✓What is SEO & Why It Matters
• ✓Search Engine Algorithms
• ✓SEO vs SEM vs PPC
• ✓SEO Strategy & Planning
• ✓Keyword Research Basics
• ✓Competitor Analysis

Master keyword research techniques and tools for effective SEO campaigns.

• ✓Keyword Research Tools
• ✓Long-tail Keywords
• ✓Search Volume Analysis
• ✓Keyword Difficulty Assessment
• ✓Competitor Keyword Analysis
• ✓Keyword Mapping & Strategy

Learn on-page SEO techniques to optimize individual pages for search engines.

• ✓Title Tags & Meta Descriptions
• ✓Header Tags (H1, H2, H3)
• ✓URL Structure & Optimization
• ✓Internal Linking Strategy
• ✓Image Optimization & Alt Text
• ✓Content Optimization Best Practices

Master technical SEO aspects that affect website performance and search rankings.

• ✓Website Speed & Performance
• ✓Mobile Optimization & Responsive Design
• ✓Schema Markup & Structured Data
• ✓XML Sitemaps & Robots.txt
• ✓Canonical URLs & Duplicate Content
• ✓Core Web Vitals & User Experience

Learn to create SEO-optimized content that ranks well and engages users.

• ✓Content Strategy for SEO
• ✓Blog Writing & Optimization
• ✓Content Clusters & Pillar Pages
• ✓User Intent & Content Mapping
• ✓Content Calendar & Planning
• ✓Content Performance Analysis

Master off-page SEO techniques including link building and local optimization.

• ✓Link Building Strategies
• ✓Guest Posting & Outreach
• ✓Local SEO & Citations
• ✓Social Media & SEO
• ✓Influencer Marketing
• ✓Link Quality & Penalty Avoidance

Learn to optimize for local search and improve local business visibility.

• ✓Local SEO Fundamentals
• ✓Google My Business Optimization
• ✓Local Citations & NAP Consistency
• ✓Local Content Strategy
• ✓Review Management
• ✓Local Link Building

Master SEO analytics and learn to measure and report on SEO performance.

• ✓Google Analytics & Search Console
• ✓SEO KPIs & Metrics
• ✓Ranking Tracking & Monitoring
• ✓Conversion Tracking
• ✓SEO Reporting & Dashboards
• ✓ROI Measurement & Analysis

Explore advanced SEO concepts and prepare for the future of search optimization.

• ✓Voice Search Optimization
• ✓AI & Machine Learning in SEO
• ✓E-A-T & Quality Guidelines
• ✓International SEO
• ✓E-commerce SEO
• ✓Future of Search & SEO