What is UI/UX Design?
Understand the fundamentals of UI/UX design and the key differences between User interface and User Experience design.
45 min•By Priygop Team•Last updated: Feb 2026
Understanding UI/UX Design
UI/UX Design combines User interface (UI) and User Experience (UX) design to create digital products that are both functional and delightful to use. While UI focuses on the visual elements, UX encompasses the entire user journey and experience.
Key Differences
- UI (User interface) Design: Visual design and layout, color schemes and typography, interactive elements (buttons, forms), responsive design, visual hierarchy, brand consistency
- UX (User Experience) Design: User research and personas, information architecture, user journey mapping, usability testing, accessibility considerations, overall user satisfaction
Why UI/UX Matters
- Increased User Engagement: Better experiences keep users longer
- Higher Conversion Rates: Clear paths lead to more conversions
- Reduced Support Costs: Intuitive interfaces need less support
- Competitive Advantage: Superior UX sets you apart
- Brand Loyalty: Great experiences build customer loyalty