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Course/Module 7/Topic 1 of 5Advanced

User Research Methods

Master advanced user research methods including qualitative and quantitative approaches for comprehensive user insights.

45 minโ€ขBy Priygop Teamโ€ขLast updated: Feb 2026

Qualitative Research

  • User Interviews: In-depth conversations with users
  • Usability Testing: Observe users interacting with products
  • Contextual Inquiry: Research in users' natural environment
  • Focus Groups: Group discussions and feedback sessions

Quantitative Research

  • Surveys: Large-scale data collection
  • Analytics: Behavioral data analysis
  • A/B Testing: Statistical comparison of alternatives
  • Eye Tracking: Visual attention and gaze patterns

Mixed Methods

  • Triangulation: Combine multiple research methods
  • Sequential Design: Use one method to inform another
  • Concurrent Design: Run methods simultaneously
  • Transformative Design: Use research to drive change

Research Planning

  • Research Objectives: Define clear research goals
  • Participant Recruitment: Find appropriate research participants
  • Data Collection: Plan systematic data gathering
  • Analysis Framework: Structure for interpreting results

๐Ÿ“š Additional Resources

Recommended Reading

  • โ€ข Measuring the User Experience by Tom Tullis
  • โ€ข A/B Testing: The Most Powerful Way to Turn Clicks Into Customers by Dan Siroker
  • โ€ข Designing with Data by Rochelle King

Online Resources

  • โ€ข Google Analytics Academy
  • โ€ข Hotjar User Research Guide
  • โ€ข A/B Testing Best Practices
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