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Course/Module 8/Topic 1 of 5Advanced

Product strategy & Vision

Learn to develop product strategy, create compelling product visions, and align design with business objectives.

45 minBy Priygop TeamLast updated: Feb 2026

strategy Development

  • Market Analysis: Understand market opportunities and competition
  • User Research: Deep insights into user needs and pain points
  • Business Goals: Align design with organizational objectives
  • Competitive Analysis: Identify differentiation opportunities

Vision Creation

  • Product Vision: Long-term product direction and goals
  • Design Principles: Core values that guide design decisions
  • Success Metrics: Define how success will be measured
  • Roadmap Planning: Strategic timeline for product development

Stakeholder Alignment

  • Executive Communication: Present strategy to leadership
  • Cross-functional Buy-in: Align with engineering, marketing, and sales
  • User Advocacy: Represent user needs in strategic discussions
  • Change Management: Guide organizational adoption of new strategies

strategy Execution

  • Implementation Planning: Break down strategy into actionable steps
  • Resource Allocation: Determine team and budget requirements
  • Risk Management: Identify and mitigate strategic risks
  • Progress Tracking: Monitor strategy execution and adjust as needed

📚 Additional Resources

Recommended Reading

  • Design Leadership Handbook by Aarron Walter
  • The Design of Everyday Things by Don Norman
  • Inspired: How To Create Products Customers Love by Marty Cagan

Online Resources

  • Design Leadership Forum
  • Design Operations Summit
  • Design Leadership Resources
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